From my point of view, it's a way to call attention to this, get more blogs and possibly non-blog news to mention it. I'm pretty convinced now that SUP doesn't get LiveJournal and will slowly unravel it by attrition if they hold on to it for too long. I hope calling more attention to this will increase the likelihood that they decide it's more trouble than it's worth to them, and sell it to someone else who will understand it better and make more of it than they will.
P.S. I obviously have no trouble with the idea that they want to make money. I have three paid accounts and have paid for a lot of other people's accounts over the years. But mismanaging it and getting into an adversarial relationship with much of the userbase won't make them the money they hope it will.